Join Harvia Finland Oy as a full-time Product Marketing Specialist in our global Marketing & Brands team and help shape how the world experiences sauna!

As a Product Marketing Specialist, you are responsible for creating, maintaining and updating product marketing content that makes it easy for sales teams and partners to sell – and for end customers to buy – Harvia’s products and solutions across channels. You support both our reseller and D2C businesses by translating product features, innovations and changes into clear product descriptions, key benefits and marketing materials used consistently across customer and sales touch points. Your role covers product marketing content across the product lifecycle, from launch content for new products to ongoing updates as products evolve or are discontinued.

You collaborate closely with Product Group Managers, the Data team, and Sales to ensure product marketing content is up to date in the PIM system that feeds content to websites, brochures, and resellers partners’ channels.

YOUR ROLE

Create clear product positioning, value propositions, and key messages for your assigned product areas, including PDP content, to ensure a consistent and compelling customer experience across all touch points.
Ensure product marketing information in the PIM system is accurate, up-to-date, and optimized for discoverability across search engines (SEO) and AI-driven experiences (GEO).
Create sales materials for the products, ensuring they are clear, engaging, and effective for the sales team.
Make sure product marketing materials are high-quality, complete, and consistent across all channels and markets.
Turn technical product features into clear customer benefits and engaging product stories.
Support the product lifecycle, including launches, updates, and phaseouts.

YOU SUCCEED IN THIS ROLE WITH

At least 3 years of experience in product marketing or product management in an international environment, along with a bachelor’s or master’s degree in marketing or a related field.
Hands-on experience managing structured product data and marketing content across product information management platforms, e-commerce systems and content management systems.
Strong project management skills and the ability to drive tasks forward independently.
Experience in developing and improving product marketing processes and tools to support scalable, high-quality content creation and maintenance.
Track record in working in cross-functional teams with diverse stakeholders.
Excellent copywriting and verbal communication skills.
A structured and collaborative working style, with the ability to manage multiple priorities and deadlines simultaneously.
Fluency in English and Finnish; German language skills are considered an advantage.

You don’t need to meet every requirement—this role will be shaped around your skills and can evolve as you grow, as long as you bring a strong eagerness to learn and continuously develop your expertise.

WHAT WE OFFER

A responsible and impactful role.
The opportunity to influence the market success of products.
Collaboration with experienced marketing, product, data, and sales teams.
A flexible working environment and opportunities for professional development.
A competitive salary and comprehensive employee benefits.
Possibility of hybrid work, with the working location based in Muurame at our headquarters.

THIS IS FOR ME!
Please apply from the below link latest on Wednesday, May 20th, 2026. Juho Laurio (Head of Marketing Operations) can provide further information if needed. He is available for calls (+358 40 705 3288) on Wednesday, 13 May, between 13:00–14:30, and on Friday, 15 May, between 10:00–11:00.

Join Harvia and be part of revolutionizing the global sauna industry, shaping the future of wellbeing and heat experience solutions worldwide.

Harvia is one of the leading companies operating in the sauna market globally, as measured by revenue. Harvia’s brands and product portfolio are well known in the market, and the company’s comprehensive product portfolio strives to meet the needs of the international sauna market of both private and professional customers.

Harvia’s revenue totaled EUR 198.9 million in 2025. Harvia Group employs over 700 professionals in Finland, United States, Germany, Romania, China and Hong Kong, Austria, Italy and Sweden. The company is headquartered in Muurame, Finland, adjacent to its largest sauna and sauna component manufacturing facility.